After more than 10 years, the time had come for the Hamburg SPD parliamentary group to put out a tender for their new corporate design. We were able to convince the customer and developed a fresh and modern appearance for the party fraction.

Task: The customer wanted a very modern and contemporary design without loosing their brand recognition.

Solution:
Since the SPD, as a well-known brand, has a number of constants that had to be taken into account, new freedoms were specifically explored and created. From this vantage point, one could move from the solid core of the brand to a freer, modern sub-brand.