35 Millionen Matratzen
35 million mattresses are thrown away in Europe every year. Mattresses are one of the main causes of household waste landfills worldwide due to the complex composition of the materials bonded together. Many mattresses end up in landfill, two-thirds of them are incinerated. In this animated film, the problem is used as a canvas for the solution.
Almost 400 discarded mattresses play the leading role. By hand-painting these mattresses with water-based blue paint, a stop-motion film was created with and on discarded mattresses. We were commissioned to create the illustrations as the basis for this film.
Challenge:
The illustrations should be technically easy to animate, but be able to clearly depict the story.
Solution:
A high-contrast, reduced but realistic "handmade" look that goes well with the mattresses as a background.
Client: Koninklijke Auping
Services: Styleframes, Illustration, visual concept
Agency: Buutvrij for life
Production Company: Shop Around
Production Manager: Eva Wulp
Illustrations: Van Data
Animations: Ka-Ching
DOP, direction & Postproduction: Encrite
Music: Bart van der Elst
Sound Design: Loudness
Making-off video: Nozem
