How the employees of a company behave and which rules they follow is anchored in the corporate culture. Values and norms reveal a lot about identity. Appreciation, openness, responsibility and integrity are Audi's corporate values. These values make it clear that the Audi Group relies on teamwork, dares to try new things and lives diversity. In addition, Audi has set itself the goal of being a company that bears responsibility – for the environment and society.
The new corporate values should be visualized so that it is easier for employees to see everything at a glance and to identify with it.
In the form of sketch notes, we have interpreted the respective values in a playful, illustrative and typographic way. This resulted in a diagram that can be used in communication both as a whole and in individual parts.
Services: Illustration, visual concept